Self-publishing marketing your book

Self publishing is becoming more and more popular so i wanted to write this post to talk about the pros. Then, there are tactics you can employ specifically on amazon to attract readers. How to sell more books on amazon self publishing school. The marketing experts at selfpublishing relief know how important it is to practice your answers to interview questions beforehand. Weve got the resources to put you in the right form to write, release, and republish your books. Self publishing, writing and marketing your own books and. This is where advertising or publicity comes into play, and if you have a marketing.

Selfpublishing packages best book selfpublishers usa. How to self publish and market your book books for writers 1 kindle edition by penn, joanna. Discover how to take the mystery and the work out of selfpublishing with this free e book. Dec 19, 2018 at selfpublishing relief, we know that donating a portion of your book sales to a nonprofit charity aka cause marketing can be an effective way to promote your selfpublished book and give a little back. Book marketing consultant tim grahl defines your platform as. Self published books now account for 30% to 40% of ebook sales. Jun 25, 2019 book marketing creates awareness for a specific book among booksellers and consumers.

I offer a checklist for the book publication process here. In order to do this, youll really have to hustle marketing and promoting your book. Youve stumbled across bookbaby in your quest to learn more about selfpublishing. Self publishing packages includes 25 printed books 300 pg, 6x9, softcover, black interior, which are perfect for author signings. Varied pricing in self publishing, awareness and marketing are critical components of generating sales. There are hundreds of ways to market selfpublished books. Sep 12, 2019 20 book marketing tips and tactics for self publishing get 20 effective book marketing tips and tactics that will help you sell more books and make more money as a self publishing author. You can even use these author interview questions and answers in your books back matter and on your marketing materials to build interest in your writing. Or a published author that wants to put a new life into your book. When you publish a book on kdp, amazon starts merchandising your book for you right away.

Here are five tips on how to promote your selfpublished book. Most self publishing books on the market will scare a lot of new selfpublishers away. Virtual book marketing in a selfisolated world self. Dec 25, 2018 you construct a book marketing strategy and forge ahead step by step. Most importantly, have a fantastic cover, a killer book description, and get your categories and keywords. However, if you dont get the following nine marketing strategy basics right first, you could be wasting a lot of your time, energy and money. When it comes to selfpublishing, marketing is half the battle.

Apr, 2020 watch as the the awardwinning author of the amazon bestseller, sell your book on amazon, shares everything there is to know about marketing your book on amazon. I wont, however, because it would end up being a very long list of credits. Without the proper promotional tools and strategies, the effectiveness of your marketing efforts will be greatly diminished. When to start marketing your book and how to balance your time. Five simple ways to promote your selfpublished book. Ebooks themselves make up close to 40% of all books sold, and in 2018 they are set to outsell print books in the us. Dec 14, 2016 the basics of marketing your book online book marketing for authors. Promoting a self published book is hard work and there are no shortcuts. Blog about your experience throughout the process and leading up to your book release. Tailormade to fit your publishing and digital marketing needs. But if you want to customize your order and get more bulk printed books upfront, no problem. If this all seems like too much bother to take on yourself, dont rush to hire someone to do it for you. Nov 18, 2014 marketing your self published book involves a lot of focused work, typically as much work as it took to write the book in the first place.

Choose the right categories and keywords for your book. Until you know how to market your books, dont pay for a book marketing. Most published authors, especially of the first time variety, wont have access to a fullsuite of marketing. It may be nearly a decade old, and some of the information is outdated, but many of the strategies are just as effective today as they were when this interview was recorded in 2011. Check out these tips and discover how to promote your book successfully. Easily publish textbooks, course materials, and research. You want to know what this selfpublishing company has to offer, the services involved, and if its worth the cost before you decide on using this company to publish your book. Apr 02, 2020 just because you wrote a new book doesnt mean that your book is guaranteed to sell.

Knowing those two things will directly improve your marketing campaign because book marketing is intrinsically about communicating to your reader why they want to read your book. Self publish your book to more than 200 countries today. Whatever your goals for publishing a book, the way you promote it needs to fit around them. Self publishing, writing and marketing your own books and booklets is a complete, honest guide with valuable information on how to self publish, write, market and sell howto books and booklets through your own mail order home business. How i sold over half a million books self publishing duration. The services include quality printing that covers a variety of forms.

Top 10 selfpublishing companies for firsttime authors. What follows is an explanation of how to selfpublish once you have a final, polished manuscript andor printerready files. In this concise book, she offers excellent insights on things one should know prior to selfpublishing, how selfpublishing can make good economic sense, why someone might do it, formatting, dissemination, marketing, and more. With amazons self publishing services you can reach millions of readers worldwide and keep control of your work. Follow the wise and considered words of advice from irish indie author orna ross, founderdirector of the alliance of independent authors alli, in her post self publishers. The book promotion professionals at iuniverse have established a few key marketing tactics and tips to help you develop a great strategy for promoting your book. And here at selfpublishing school, you first have to learn the truth before taking action. Selfpublishing selfpublishing companies publishing a. With a few key steps, an author can build a loyal following, get the word out about his or her work, and get. Your book will also be given the best marketing services possible. You wrote a great book, now it is time to market the hell out of it. How i sold over half a million books selfpublishing youtube. Mar 12, 2018 how i sold over half a million booksmy self publishing story and my top tips for success i am so excited to be talking about this today, because i know a lot of you have been asking about. Bridget marmion, the founder of your expert nation full.

It doesnt take an expert to realize that publishing a book is a brutal process. The company has always gone the extra mile to give readers the support they need to make their self publishing dreams come true. If youre new to selfpublishing and need a proven strategy to write, publish, and market your book, it may be worth the investment to invest in a proven strategy and individual consulting with a selfpublishing program. Guide to selfpublishing your christian book xulon press. Selfpublishing and book marketing services bookventure.

Here are a few key elements for a good book marketing strategy. But without marketing your book, no one beyond your. Self publishing, writing and marketing your own books and booklets cathy pedigo on. Jan 29, 2020 promoting and marketing your book is essential for driving book sales, but can be a little expensive. Author joanna penn answers these questions and more in her book successful selfpublishing.

Lets go through a quick list of some tips and tricks you can employ to help make marketing your book more successful. Then do your very best to implement the basics of book promotion that i have outlined above. I will begin my advice on how to promote a selfpublished book with the three key elements a book needs to stand any chance or success. Apr 15, 2019 of course, to have amazon selfpublishing create a steady income for you, you do need to take some steps. So i apologize to all those who have asked me these two. Selfpublishing packages includes 25 printed books 300 pg, 6x9, softcover, black interior, which are perfect for author signings. You construct a book marketing strategy and forge ahead step by step. In addition to traditional publishing, there are options for self publishing, hybrid publishing, and variations that blur the lines between categories. Here are some practical, lowbudget ways to promote your book without breaking the bank. Give what they have on offer a look for yourself, and weigh up if its worth investing in your book. In general, the function of a book marketing department in a traditional publishing house is to help the various sales departments get your book in front of bookstore buyers, book. Even after youre finished writing the book, you still have to figure. Book marketing creates awareness for a specific book among booksellers and consumers.

But without marketing your book, no one beyond your friends and family will read it. Boost your book s success and sell more copies of your book by following 20 marketing tips and tactics for selfpublishing authors. The packages include everything you need to get published. Marketing your christian book is an essential part of the selfpublishing process. The title of this post should be credited because i have been asked how to market a selfpublished book or how to promote a book, so many times. How i sold over half a million books my selfpublishing story and my top tips for success i am so excited to be talking about this today, because i know a lot of you have. So, youve written a book and youre planning to selfpublish. Blog about your experience throughout the process and leading up to your book. Jun 25, 2019 if you want to get a book published, you have many options these days.

Selfpublishing on your own means making decisions about your book s editorial, design, and production quality. Just because you wrote a new book doesnt mean that your book is guaranteed to sell. However, if you dont get the following nine marketing strategy basics right first. Instead, establish personal, helpful, mutually rewarding relationships with your readers.

But there are realworld differences for authors going each route. Self publishing ebook publishing and distribution ebooks2go. Print on demand pod print on demand is the most affordable way to get your book directly to readers. Print on demand pod print on demand is the most affordable way to get your book. Whether youre working with a traditional publisher or youre going the selfpublishing route, one things the same. Oct 10, 2016 if this all seems like too much bother to take on yourself, dont rush to hire someone to do it for you. The goal of marketing, of course, is to generate book sales. Its fast and easy to independently publish your print book with createspace, your digital book with kindle direct publishing and create an audiobook with acx. Make it easy for your target readers to find your book by categorizing it strategically on amazon amazon is the 800pound gorilla of online book marketing. After spending all that time and effort writing and maybe even illustrating your book. The title of this post should be credited because i have been asked how to market a selfpublished book or how to promote a book, so many. I recently published a short book on amazon using their kindle direct publishing platform kdp.

Nov 22, 2016 marketing 7 book marketing lessons for the self published author what does it take to promote your self published book. When it comes to selfpublishing your book, however, that curve can be steep. Some of the suggestions, like entering metadata, are inherent to a books publishing process and would require little additional effort. Many selfpublishers especially those who are writing nonfiction give themselves the best chance of success by. But if you are publishing by yourself and wish to be read by as many among your target audience as possible, you will have to learn an additional skillhow to market your books. Jul 02, 2017 selfpublishing on your own means making decisions about your books editorial, design, and production quality. If you do it the wrong way, your good intentions could backfireresulting in legal issues and damage to your reputation. For a selfpublished author, marketing the book can be more important than writing it. Before you can sell your book, you need to market it. This is where advertising or publicity comes into play, and if you have a marketing budget, this is the time to make use of it. Marketing your selfpublished book involves a lot of focused work, typically as much work as it took to write the book in the first place.

Book marketing and promotion provide the most traction for your book, but most selfpublished authors and small independent publishers do not have large budgets to pay for extravagant book marketing. Publishing after writing a book is just the beginning. Your book may also appear in shopping cart recommendations, frequently bought together, and many other places on the amazon website. In my last post, i introduced the idea that marketing specifically marketing as regards selfpublished books is a kind of alchemy. Download it once and read it on your kindle device, pc, phones or tablets. Because you are the publisher, youre also the marketer. Scott allan is a student success coach and inhouse content creator here at selfpublishing school. Metadata is the piece of information that will differentiate your ebook from the rest and definitely should be part of your book marketing strategies. The most common selfpublishing mistakes to avoid jane.

Whether youre working with a traditional publisher or youre going the self publishing route, one things the same. Marketing your book for selfpublishers and indie authors. Use features like bookmarks, note taking and highlighting while reading successful selfpublishing. In this last post of our series on the costs associated with selfpublishing, we are going to talk about the most daunting part of the publishing process for many authors. And, most authors are not very good at marketing their own books. It doesnt have to be, anyway, as long as you do it correctly. Chances are, youre working with a smaller publisher that has an even smaller marketing. If you are just starting your selfpublishing journey you might as well get our 2018s best selfpublishing resources article. Marketing your book by joel friedlander on september 6, 2010 6 comments in my recent blog redesign i added the start here categories on the left sidebar to. You can promote your book yourself with email, websites, and other outreach. How to selfpublish and market your book books for writers 1 kindle edition by penn, joanna. When to start marketing your book xulon press christian. Weve also provided the programs in the table below. Attract readers with a great book sales description.

Are you a self publishing author who is just starting out. Our comprehensive publishing packages include print publishing, ebook publishing and distribution, cover designs, social media advertising, and copy editing. Posts about marketing your book written by selfpublishingadvisor. But it is very rare to find a business of any kind, including selfpublishing, that has succeeded on the back of the skills of one person and without a cent of investment. Fiction and nonfiction writers alike can create, print, and sell their books through all major retail channels. Sell your work on or buy the books you need immediately.

The way to win on amazon is to rank for keywords and within specific kindle categories. Many successful self publishing authors are convinced that paid ads are usually a waste of money. How to market a selfpublished book just publishing advice. Until you know how to market your books, dont pay for a book marketing service. I also think that many self publishing authors are inept when it comes to using social media. Ten steps to marketing your selfpublished book whitefox publishing.

So make sure you have a fantastic book first and foremost. Theres a big difference between making your own book and marketing it. Even if your book is the next great american novel, it wont be a success if it doesnt get into the collective conscious of the public. After publishing your book, youll want to promote it to prospective readers. Places where amazon markets your book to customers on the amazon website may include. Aug 16, 2018 well help you learn how to market a selfpublished book with these basic tips. It is until you dive in and realize how much goes into this. Its understandable why most authors fail at marketing their books though, in the. How selfpublishing works with packages from an awardwinning selfpublisher choose a selfpublishing services package select one of our selfpublishing packages shown in the chart below. We have a variety of promotional materials available to help support your marketing efforts, increase awareness of your book, and boost your sales. Marketing 7 book marketing lessons for the selfpublished author what does it take to promote your selfpublished book.

Book marketing and promotion provide the most traction for your book, but most self published authors and small independent publishers do not have large budgets to pay for extravagant book marketing campaigns. But to be successful in the selfpublishing industry, you have to wear several hats. How to selfpublish a bestseller the startup medium. Jul 31, 2018 for every new venture, there is a learning curve. Marketing is the one aspect authors, again and again, lament gives them the biggest headaches. Promoting and marketing your book is essential for driving book sales, but can be a little expensive. Book publishing services include editing, book cover design, interior layout, isbn assignment, barcode generation, marketing and more. Depending on your goals for your book, selfpublishing can get you more customers, free publicity, and establish you as an expert in your niche. We have a variety of promotional materials available to help support your marketing efforts, increase awareness of your book, and boost your. Marketing selfpublished books explained in 9 basic steps. Receive your free, powerpacked publishing kit instantly. After spending all that time and effort writing and maybe even illustrating your book, you want to make sure you do everything rightor at least as right as you can. Amazons kindle direct publishing kdp is a fast, easy and free way for authors and publishers to keep control and publish their books worldwide on the kindle and kindle reading apps.